Vertis, an integrated advertising and marketing company, has tapped Bigfoot Interactive for e-mail marketing services. The Baltimore-based agency joins Bigfoot?s Partner Program and will offer the company?s permission-based e-mail marketing technology and professional services to Vertis? roster of Fortune 1000 clients.
The Bigfoot Interactive Partner Program allows its members to offer e-mail marketing services and technology without the costs incurred with developing an in-house operation. The program also features Bigfoot?s professional e-mail marketing and communication services, including strategic consulting, list acquisition, creative services, database integration, and analytics, among other services.
Vertis claims approximately $1.9 billion in annual revenue. Products and services include: consumer and media research, media planning and placement, creative services, digital media production and e-marketing.