Verizon Wireless "Towers"

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

“Verizon’s signal. There to ensure the most powerful transmitter is you.” This spot certainly packs a potent visual metaphor to illustrate that point, with cellular transmitters suddenly bursting loose from trucks, parking meters and the sides of buildings. The transformations are quite well done. Yet, they’re also kind of scary, yielding a breed of omnipresent techno-beasts of Orwellian proportions, cleverly hidden and always geared to strike. They’re reminders that virtually everything we do and say can be monitored anywhere, at anytime, by pretty much anyone … for purposes that may not always be benign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in