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Verizon Wireless is reviewing its digital creative business.
The assignment includes e-commerce, online ads, search marketing and social media efforts. As digital accounts go, this one is sizeable. Account revenue, however, could not be ascertained.
The business is currently split among several agencies, chief among them R/GA and Moxie Interactive. Other digital shops also handle project work for the telecommunications giant.
Among the key decision-makers in the review is John Harrobin, vp of marketing communications. Managing the process is the Santa Monica, Calif.-based
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