Verizon Takes Droid to the Streets | Adweek
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Verizon Takes Droid to the Streets

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To help promote the launch of the Droid smartphone, Verizon Wireless has taken to the streets, using four vacant storefronts in three cities to create interactive experiences for pedestrians.

Through Dec. 27, pedestrians in San Francisco, Phoenix and Los Angeles are invited to play the Droid Game, a videogame at street level.

Using hand gestures, pedestrians control the robotic arms of the Droid to collect as many falling Droid Apps as possible in a 30-second period. Players compete against each other, and they are also prompted to enter an e-mail address to receive information about the new Droid phone.

More than 800 pedestrians are playing the game each day as thousands look on, per Verizon.

"The Droid phone combines some of the most state of-the-art technology ever offered by a smartphone, so it made sense to ensure that the interactive storefront offered a one-of-a-kind technology experience," said Joshua Cohen, president of Pearl Media, which worked with Zenith Media to plan and execute the campaign.

Mcgarrybowen designed creative elements of the interactive display. EyeClick provided the technology for the gesture-based game.

See also: "Verizon's Droid Rage"