Verizon Shifts More Creative to Mcgarrybowen

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Verizon has confirmed shifting additional creative business to roster shop mcgarrybowen, a move that comes at the expense of lead agency McCann Erickson, which remains on the roster — at least for now.

“We are moving some of our advertising [duties] to mcgarrybowen but McCann Erickson will continue to be one” of Verizon’s roster shops, a client representative said in response to questions about a shift.

The rep did not elaborate and the agencies either declined to comment or did not return calls.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in