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It’s a safe bet that if any audience can appreciate brands showing off tech muscle, it’s the Trekkie crowd.
Verizon Wireless and Nokia are betting that holds true as they team up on a new site that makes one of the first efforts to use so-called “augmented-reality” technology to create an interactive version of the highly anticipated Star Trek movie on Friday. The Join Starfleet Academy site is to promote Verizon Wireless services and Nokia products.
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