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In this ever-more digital age, American teenagers are facing a growing number of new forms of abuses and threats—from ‘sexting’ (the practice of sending sexual pictures or messages via cell phones) to taunting on social networks. As a result, Verizon has teamed up with the Advertising Council to deliver a public service campaign aimed at teens that will run across mobile, the Web and TV.
The Ad Councils’ campaign, called “That’s Not Cool”—focuses on the phenomenon of “digital dating abuse”—and features the tagline, “Where do you draw your digital line?” The spots warn teens against such dangers as girlfriends who send coercive text messages, boyfriends who pressure their girlfriends for racy photos, and the practice of spreading rumors online.
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