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One of the joys of travel is sampling local food fare. And this new branding campaign for the Travel Channel shows just how adventurous some menus can be in an attention-grabbing spot for Bizarre Foods with Andrew Zimmern. What starts as an average vending-machine purchase turns macabre when the snack food of choice turns out to be a raw cow’s heart. The spot begins with Zimmern putting his dollar bill into the machine, while a woman peruses other snacks available nearby.

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