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Direct mail giant Valpak is launching a new national ad campaign today entitled “The original consumer stimulus package since 1968.” Playing off President Obama’s historic signing of the stimulus package in Denver, the coupon provider will run full-page ads in the top 30 U.S. newspapers today and tomorrow.
The sparse ad, which targets beleaguered business owners, simply says: “It doesn’t take an act of Congress or a trillion bucks to stimulate consumer spending. You can reinvigorate the economy today by putting a money-saving offer in the hands of targeted consumers.”
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