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BBDO in San Francisco has added creative chores on Vail Resorts following a review.
The brand previously used agencies on a project basis for its various properties. Those shops included Venables, Bell & Partners and Crispin Porter + Bogusky. BBDO will now also work on a project basis.
The Omnicom Group agency was hired after a review; contenders were not disclosed. Vail CMO Heidi Kercher-Pratt said she was impressed by BBDO’s “channel-agnostic, holistic approach.” Media duties were not included in the competition.
Vail, Beaver Creek, Breckenridge, Keystone, Heavenly Mountain and Northstar-at-Tahoe are all part of the assignment.
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