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DENVER Vail Ski Resort in Colorado said it has selected Genesis here for a multimedia ad campaign.
All told, Vail spends approximately $2-3 million annually on ads, per Nielsen Monitor-Plus. Genesis will launch new work for the client in the fall.
The resort and community are in the midst of a redevelopment that positions Vail as both a ski mecca luxurious vacation destination.
“Genesis was chosen over a number of other top agencies for its solid recognition and creative execution that derive the feelings of what a Vail vacation experience offers,” said Chris Jarnot, client COO and svp, in a statement.
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