USVI's PR in Play, Ad Account on Deck

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ATLANTA The public relations account of the U.S. Virgin Islands is in review, sources said.

Slay Public Relations, a unit of Interpublic Group’s The Martin Agency in Richmond, Va., has handled PR for the Caribbean destination for 10 years and will defend, the shop said.

A review for USVI’s advertising account, currently at J. Walter Thompson in Atlanta, is expected to begin next month, sources said. JWT has held the account since 2000, when incumbent Ogilvy & Mather shuttered its Atlanta office.

USVI’s





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