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The U.S. Postal Service confirmed it is reviewing marketing communications covering strategy and creative; media planning and buying; direct marketing and sales support; retail and promotions; and multicultural advertising for the African-American, Hispanic, and Asian markets.
While all of the incumbents could not be determined, Campbell-Ewald is the lead on creative, media and direct marketing while Draftfcb, Chicago, handles promotions and retail. Last year, the USPS spent $103 million on measured media, according to Nielsen. (That amount does not include online spending.)
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