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LOS ANGELES The new campaign for the U.S. Air Force breaking today stresses the service branch as a technological cutting edge of national defense, taking an oblique approach to recruiting.
The work is through Omnicom’s GSD&M Idea City, Austin, Texas, and advances the tagline from “Cross into the blue” to “Above all,” the first such change since 2001.
Print ads deconstruct daily news with fictional items topped by generic headlines and links such as “An Article About Terrorist Threats,” “A Look at the Growing Military of Other Countries” and “An Article About a Cyber Attack Causing a Blackout.”
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