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Insurance and financial service firm USAA said it has tapped Campbell-Ewald, the Interpublic Group agency in Detroit, to handle creative and media chores on its ad business following a review, the client said today.
USAA typically spends $15 million annually on ads.
The San Antonio-based company said C-E shares its values and possesses a good understanding of its largely military membership. The agency’s work in that sphere, notably for the U.S. Navy, played a role in its selection by USAA.
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