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LOS ANGELES Military-oriented insurance and financial company USAA is placing its account in review after parting with Interpublic Group’s Deutsch, New York, the client has confirmed. USAA spends about $15 million annually on ads.
Deutsch has agreed to handle the business through the first quarter of 2009.
Deutsch won the business from independent Bernstein-Rein following a review that ended last October. Since then, USAA has parted with its president and CEO Bob Davis — replacing him with retired Army Major General Joe Robles last December — as well as CMO Dawn Johnson and svp, marketing Michael Grasso.
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