USA Net Extends Blog Outreach | Adweek USA Net Extends Blog Outreach | Adweek
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USA Net Extends Blog Outreach

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USA Network is extending its well-received "Characters welcome" branding effort to the blogosphere with the launch of Character Approved, a new Web destination that showcases a collection of network-selected blogs covering various aspects of American culture.

The blog collection, characterblog.com, features posts from 10 prominent bloggers. Contributors include: husband-and-wife team Marc and Sara Schiller, who discuss street art via the site woostercollective.com; Alyse Wax, a TV producer who pens the fashion-centric blog SporkFashion.com; and Matt Jordan, who covers music at youaintnopicasso.com. Other USA-selected blogs cover subjects ranging from movies, social giving, technology, design and writing.

Each blogger will contribute to characterblog on a weekly basis. Content will also be syndicated across various third-party sites via RSS feeds and social media platforms.  

Network officials see the venue as both celebrating unique individual voices -- a USA staple -- and also engendering discussions on universal cultural topics. In a broader sense, of course, the effort further solidifies and expands USA’s online presence.

“The Character Approved blog is the next step in the evolution of the USA Network brand in the digital space,” said USA Network svp Alexandra Shapiro. “We are providing a dynamic social platform for individuals and communities to discuss and debate those people, ideas, entities and innovations that embody the essence of character.”