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NEW YORK It’s Adidas’ 60th anniversary and the brand is having a party — on TV at least — and the guest of honor is Adidas Originals.
The German athletic apparel giant is giving its lifestyle brand, Originals, its first U.S. TV advertising ever: A 30-second spot featuring music stars like Katy Perry, DMC (of Run-DMC) and Method Man cavorting with sports phenoms David Beckham and Kevin Garnett.
The ad, breaking this week via Sid Lee, Montreal, shows the star-studded group at a party decked out in Adidas Originals shoes, shirts, jeans and jackets.
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