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NEW YORK — Three government agencies will launch a U.S. currency education and awareness campaign, and are seeking an agency and/or a PR firm to handle the account, worth about $35 million in media, sources said.
The U.S. Secret Service, the Treasury Department and the Bureau of Engraving and Printing are the agencies involved in the project, called NexGen, which will show how the redesign of U.S. currency makes it more difficult to counterfeit, according to official documents.
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