Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Lapiz, a unit of Publicis Groupe’s Leo Burnett in Chicago, has added Hispanic ad chores for U.S. Cellular following a review.
“In addition to our award-winning network, we believe in connecting with customers in multiple ways,” said Dan Schedler, senior director, brand management, U.S. Cellular, in a statement. “Lapiz will play a creative and significant role in helping us deliver messages to our Hispanic consumers.”
U.S. Cellular typically spends $90-100 million annually in domestic major measured media, while Hispanic spending has been in the $2 million range, per Nielsen.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in