U.S. Army Account Review Restarted

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The old GI’s lament that goes by the more polite acronym SNAFU can now be attached to the U.S. Army’s $200 million ad agency review—now being relaunched with the original five contenders weighing whether they want to re-enlist.

“Right now, who would want to?” said a frustrated executive about the decision last week to re-start a search already on hold for six months.

The Defense Contracting Command, which oversees the Army’s contract, on Friday told contenders in a memo that it is throwing out results from last year’s competition because of “inconsistencies in the evaluation approach,” and that “the Government anticipates re-soliciting for the ‘U.S.



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