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Despite a downturn in the economy, advertising spending remained flat, according to Nielsen Monitor-Plus findings released today. While some segments plummeted like local Sunday supplements (down 13.5%), business-to-business (-6.1%), national newspaper ads (-6.2%) and local newspaper ads (-5.4%), other channels surged.
National Sunday supplements ads rose 19.2%; cable TV was up 12.9%, as was African-American television. Network radio spiked 10% and Spanish language TV grew 7.7%.
“Despite a general downward outlook for the economy we are finding mixed results in advertising growth.
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