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UPS has narrowed the field in its global review of creative and media duties, with plans to visit eight creative shops later in the month, sources said.
Based on those chemistry meetings, client executive will then select three or four finalists to pitch the business, said sources. UPS typically spends nearly $200 million globally on marketing each year, including more than $100 million in the U.S.
Sources identified the creative shops as WPP Group units Young & Rubicam, JWT and Ogilvy & Mather; Havas units Euro RSCG and Arnold; Publicis Groupe-backed Bartle Bogle Hegarty; Omnicom Group’s TBWA; and Interpublic Group’s The Martin Agency, the U.S
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