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UPS has cut to four finalist teams in its $200 million global marketing services review, sources said.
The teams are led by WPP Group units JWT, Ogilvy & Mather and Young & Rubicam and Havas’ Euro RSCG, according to sources.
Among the shops that didn’t advance was Interpublic Group’s The Martin Agency in Richmond, Va., the incumbent on creative and media duties in the U.S. Martin, a domestic agency that has worked on UPS since 2000, had partnered with sister shop Draftfcb to cover off the international piece of the business, said sources.
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