UPS Enters the Direct Mail Arena

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NEW YORK The direct mail industry is about to get a lot more competitive. UPS said it is testing a new service for its clients called UPS Direct to Door.
 
In five markets, UPS drivers are delivering small boxes filled with about 12 premium offers and samples to targeted consumers. More than a dozen brands, including Bed Bath & Beyond, FTD.com, Sephora and Zappos.com, are onboard for the pilot program.
 
This is an unwanted addition for those in an already struggling market channel, said Gordon Borrell, CEO of Borrell Associates.



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