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NEW YORK The University of Pennsylvania Health System has awarded its advertising account to independent Philadelphia-based Red Tettemer following a review, the agency said. Estimated billings are $3-4 million.
The account had previously been handled by SFGT, which is also in Philadelphia.
The UPHS includes three hospitals (the Hospital of the University of Pennsylvania, Pennsylvania Hospital and Penn Presbyterian Medical Center); a faculty practice plan; a primary-care provider network; two multispecialty satellite facilities; and home healthcare and hospice.
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