New York–based Spanish-language network V-me (“see me”) announced a new batch of shows and vignettes at its upfront presentation in New York Wednesday, including a new 10-hour “docu-reality” series from Mel Gibson’s Icon Productions that takes viewers inside the carrier USS Nimitz during its wartime deployment to the Persian Gulf.
The network said it was on track to reach 80 percent of U.S. Hispanic households by year’s end. Executives at the upfront touted the network’s upscale audience, pointing to new research from Simmons that they said shows V-me viewers have higher household incomes ($75,000-plus) and that they spend more on things like cars, electronics, home improvement, furniture and brand name products, compared to other U.S.
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