Upfront '09: Cartoon Net Changes Its Voice

NEW YORK For a network with the word “cartoon” in its name, there were an awful lot of real-life performers on hand during Wednesday’s upfront presentation.

On March 25 Cartoon Network presented an aggressive slate of new programming to advertisers and press at the Time Warner Center here. Of the 19 new series or movies that were announced, more than half were not animated projects. In fact, as if to drive the message home that the network was not just about cartoons anymore, today’s confab concluded with roughly 20 young actors gathering on the stage, including a foursome that will headline a new live-action version of Scooby Doo.

Scooby

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