Y&R's Carter Murray Replaces Laurence Boschetto as CEO of Draftfcb | Adweek
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Y&R's Carter Murray Is Draftfcb's New CEO [Updated]

Replaces Laurence Boschetto, the chief since '09

Carter Murray assumes the global chief executive officer post at Draftfcb.

Carter Murray is the new global CEO at Draftfcb, succeeding Laurence Boschetto after an extensive search.

The 38-year-old Murray comes from Young & Rubicam, where he was both president and CEO of North America and CEO of the shop's New York headquarters. He joined the WPP Group shop in 2011 from Publicis, where he had been chief marketing officer and worldwide account director on Nestlé.

Murray began his career at Leo Burnett in Chicago and also worked at that agency’s Germany and U.K. offices.

Boschetto, who had been CEO since 2009, will leave Draftfcb after a transition period. Another top agency honcho, executive chairman Howard Draft, will remain, though he now reports to Murray.

The CEO search began last year.

In a statement, Michael Roth, CEO of Draftfcb parent company Interpublic Group, said Murray "understands consumer advertising and brands [and] has demonstrated the ability to motivate diverse teams and raise the quality of creative work, nurture client relationships and win global business.”

Y&R moved quickly to fill Murray's North American CEO role, naming insider Matt Anthony to the post. Anthony is one of the four original partners of Y&R digital unit VML and was CEO before handing the reins to Jon Cook in 2011. Since then, he has remained on Y&R's executive committee and been on assignment at the agency's Australian operation.

Y&R global CEO David Sable described Anthony as an "inspired partner" in the eyes of marketers who "believes wholeheartedly in the power of great creative and its ability to drive business." He assumes his new job immediately.

 

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