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LOS ANGELES Starbucks and independent Wieden + Kennedy are parting ways.
“There are times when it just makes sense to part ways with a client,” said agency CEO Dan Wieden, in a statement. “In this case, this seems to be the best decision for both parties.” Wieden declined comment beyond that.
Terry Davenport, Starbucks CMO and svp of marketing, said in a statement that the company had recently “made the decision to evaluate our agency work in support of the overall brand.
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