Updated: Seinfeld Makes His Microsoft Debut

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK After taking a pounding from Apple for years about the shortcomings of its PC products, Microsoft is fighting back — with a much-anticipated 90-second commercial starring iconic ’90s comedian Jerry Seinfeld and the software giant’s chairman, Bill Gates, as its first salvo. The spot broke during National Football League coverage last night.

This is the tech giant’s first work from MDC’s Crispin Porter + Bogusky in Miami, and it marks the kickoff to a wide-ranging $300 million campaign designed to alert consumers to innovations made possible through Microsoft’s Windows operating system.

“Windows

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in