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Satellite TV carrier DirecTV has awarded digital creative and media chores to WPP’s MediaCom after a review. Spending on the account is estimated at $35 million, per sources.
It could not be immediately determined which other shops participated in the review.
Interpublic Group’s Deutsch/LA handles traditional creative and media duties for DirecTV, and those assignments were not part of the review process. Overall, the client spent roughly $310 million in measured media through the first nine months of this year, according to Nielsen.
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