Updated: Media Spend Fell 15% in First 3/4 of ’09, Says TNS

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Despite indications that the country has begun heaving itself out of the Great Recession, media proved to be a lagging indicator, as third quarter advertising spend declined 15.3 percent versus the year-ago period.

According to a new report issued by TNS Media Intelligence, Q3 2009 ad dollars added up to $29.6 billion, marking the sixth straight quarter of year-over-year decline. In the year-ago period, ad expenditures tallied up to $34.9 billion.

Looking back at the first nine months of this year, total measured ad expenditures dropped by 14.7

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