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General Motors will search for a new U.S. marketing chief in the wake of Joel Ewanick’s rise to global chief marketing officer, a company representative said.
In the meantime, Ewanick, 50, will manage both roles. GM named him to the new corporate position today, seven months after he joined the company as vp of U.S. marketing.
In his new job, Ewanick will work closely with the presidents and marketing chiefs for Europe, Latin America and international, which encompasses all other markets, including the Asia-Pacific region, a GM representative said.
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