Updated: BBDO Regains Snickers as Mars Shifts Brands

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK Mars has confirmed shifting creative duties on key brands to ensure that each has a single agency in major markets.

Under the plan, Omnicom Group’s BBDO regains the U.S. Snickers duties that it lost to sister shop TBWA\Chiat\Day in 2006. The brand’s major media spending totaled nearly $28 million last year and exceeded $14 million in the first seven months of 2009, according to Nielsen.

In addition, BBDO will add duties in overseas markets on the Mars bar, which it handles elsewhere, including in the U.S.,

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in