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NEW YORK Kraft Foods is shifting creative duties on its Kraft Singles and Philadelphia Cream Cheese brands to mcgarrybowen, thereby eliminating Nitro from its roster of agencies, the client has confirmed.
Major media spending on the brands totaled $40 million last year: $25 million on Singles and $15 million on Philly, according to The Nielsen Co. Those figures do not include online spending.
Nitro joined the Kraft roster in 2007, when it landed Singles after a review.
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