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Outback Steakhouse has selected Lowe in New York to handle creative duties on its ad account after a review, the Interpublic Group shop has confirmed.
Major media spending on the brand totaled $90 million last year in the U.S. and nearly $60 million in the first eight months of 2008 (not including online), according to Nielsen Monitor-Plus.
“It’s a privilege to be working with such charming and ambitious people,” said Mark Wnek, Lowe’s chairman and chief creative officer.
The account will be managed by Nancy Katz, a managing director, and Lowe’s first work is expected in the spring.
Sources
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