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NEW YORK It was a disappointment to planners everywhere when, in June, the American Association of Advertising Agencies cancelled its annual Planning Conference for this year.
Or was it?
Not according to Mark Lewis, account planning director at DDB West and organizer of “Planning-ness: Get Excited and Make Things,” a two-day series of workshops and presentations starting on Oct. 16 at the Academy of Art University in San Francisco.
“Planning-ness came out of the fact that the 4A’s Planning Conference was cancelled due to the $800 price point and boredom with the format,” he said.
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