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Univision’s Univision Interactive Media on Thursday unveiled a partnership with CBS Interactive’s GameSpot, which will provide content for a new Spanish-language video gaming site on Univision.com.
It will feature news, reviews, editorials and videos on the top-selling games worldwide.
Univision also presented a study about Hispanics’ attitudes toward video games. Among other things, it found that Hispanic respondents answered yes at a rate 100% higher than non-Hispanics when asked if they planned to buy a game in the next 30 days.
“Today’s partnership enables GameSpot to extend its reach to one of the fastest-growing segments of the video gaming community,” said Simon Whitcombe, vp games at CBS Interactive.
Kevin
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