Univision, DirecTV Ink Multi-Year Pact

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Spanish-language media conglomerate Univision Communications said today (March 3) it has reached a multi-year retransmission pact with DirecTV.

The agreement covers carriage of Univision’s owned-and-operated TV stations; affiliated stations owned and operated by Entravision Communications, Equity Media Holdings and Fisher Communications; the network feeds for Univision and TeleFutura; and cable network Galavision.

Terms of the deal were not disclosed, but the company had previously signaled that it would seek $1 per subscriber.

“The partnership with DirecTV speaks to the growing influence of the Hispanic consumer in the nation,” said Joe Uva, CEO of Univision.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in