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NEW YORK Nationwide has opted to stay with incumbent media shop Universal McCann, a unit of Interpublic Group, after a seven-month review, the client confirmed today.
The insurance company spent $210 million in major measured media in 2008, according to Nielsen.
MediaCom, owned by WPP, was the other finalist for the business.
In addition to UM’s previous media buying duties, which included national and spot TV and radio, Nationwide said UM would now also handle print and out-of-home media.
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