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NEW YORK United Airlines CEO Glenn Tilton today said the newly restructured company would lay off at least 1,000 workers and cut marketing and advertising costs by $60 million.
Tilton broke the news at the Merrill Lynch Gobal Transportation Conference in New York.
In 2005, United spent $75 million in measured media after an outlay of $98 million in 2004, per TNS Media Intelligence. Details on the advertising and marketing cuts were not immediately available.
Publicis Groupe’s Fallon in Minneapolis is United’s lead agency.
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