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Under Armour just scored a major marketing home run with the announcement that it will become the official uniform provider for Major League Baseball, starting in 2020. It's the first professional league uniform deal for the brand.
Through the 10-year deal, Under Armour's logo will appear on the front of MLB jerseys, as well as game-day outerwear and year-round training apparel for all 30 MLB teams. Sports licensing company Fanatics will get licensing rights to manage the manufacturing and distribution of Under Armour and Fanatics' jerseys and postseason apparel.
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