UGC Difficult to Monetize, per eMarketer

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK User-generated content is integral to the online experiences of millions of U.S. Internet users. From entertainment to communications to e-commerce, consumers are increasingly in charge of the creation, distribution and consumption of digital content.
 
By 2013, nearly 155 million U.S. Internet users will consume some form of user-created content, up from nearly 116 million in 2008, per eMarketer.

The numbers of user-generated content creators will grow by similar proportions, reaching 114.5 million in 2013, up from 82.5

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in