Ubisoft "Rabbids"

How would you define chess? Perhaps not as “A game you can’t play with your butt.” But consumers will take truth in advertising where they find it, and there’s no disputing that the definition is accurate — a point emphasized by some butt-focused footage in this spot for Ubisoft’s Rayman Raving Rabbids TV Party video game, via agency Moses Anshell of Phoenix. The point is that this Raving Rabbids thing (unlike chess or, as in other spots in the campaign, archery or charades) actually is a game that opens new entertainment vistas for one’s butt, since it’s compatible with the Wii Balance Board.