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Tyson Foods is pumped for a March basketball tournament-time promotion that’s taking place in 7,500 retail stores nationwide through April 10.
“We’re thrilled with this level of response,” said Eric LeBlanc, the Springdale, Ark.-based company’s senior director of communications and category management, foodservice marketing communications. “Our track record with these types of promotions is excellent, with retailers experiencing a lift of 60 percent to 170 percent during the selling period.”
LeBlanc said the promotion relies heavily on research-based consumer insights that target shoppers and their need states.
“This is not just a shot in the dark,” explained LeBlanc.
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