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The Martin Agency has landed creative duties on Johnson & Johnson’s Tylenol after a review, ending Deutsch’s six-plus years on the brand, sources said.
Tylenol’s major media spending totaled $145 million last year, according to Nielsen. That figure does not include online spending.
The New York office of Interpublic’s Deutsch defended and Omnicom Group’s TBWA\Chiat\Day in New York was another contender, though one source said the final selection was between Martin and Deutsch.
Deutsch did not immediately return calls and Martin referred queries to Johnson & Johnson, where reps could not immediately be reached.
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