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Johnson & Johnson has narrowed the field in its review of creative and media planning duties on its Tylenol brand, eliminating Omnicom Group units Goodby, Silverstein & Partners and DDB after a round of chemistry and credentials meetings, sources said.
At least three agencies remain in contention: Omnicom’s TBWA\Chiat\Day in New York and Interpublic Group units The Martin Agency in Richmond, Va., and Deutsch in New York, according to sources. Deutsch has held the business since 2003.
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