Tylenol Creative in Play

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Johnson & Johnson is reaching out beyond its lead creative agency on Tylenol, Interpublic Group’s Deutsch in New York, for new ideas on the brand, according to sources.
 
Executives from J&J’s McNeil Consumer Healthcare division are meeting with agencies this week, and are expected to make a decision by early February, per sources.
 
Deutsch is believed to be defending the business against at least four agencies, said sources.



The incumbent referred calls to the client. When reached, a J&J executive had no immediate comment.
 
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