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Kraft Foods is shifting creative duties on its Kraft Singles and Philadelphia Cream Cheese brands to mcgarrybowen, thereby eliminating Nitro from its roster of agencies, sources said.
Major media spending on the brands totaled $40 million last year: $25 million on Singles and $15 million on Philly, according to Nielsen. Those figures do not include online spending.
Nitro joined the Kraft roster in 2007, when it landed Singles after a review. That brand had been at WPP Group’s JWT in Chicago before that.
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